The New Look

WHAT WE DO?

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Why Choose Us?

At THE NEW LOOK CONTRACTING COMPANY, we blend regional expertise with a strong legacy from SUPER FOREMOST to deliver projects of exceptional quality and value. With operations spanning SAUDI ARABIA, the UAE, and INDIA, we’re equipped to handle projects across sectors like hospitality, retail, commercial offices, and industrial facilities.

Our strategic joint venture with ALAMCO enhances our capacity to deliver specialized fit-out and joinery solutions in alignment with global standards.

Clients choose us for our commitment to quality, cost-effectiveness, and timely execution. Our in-depth experience and highly skilled teams ensure each project receives the meticulous attention it deserves, providing optimized solutions that meet client expectations. From concept to completion, THE NEW LOOK CONTRACTING LLC is dedicated to transforming spaces with innovation, reliability, and precision

OUR SERVICES

Architecture Meets Interior

Interior Fit-Out & Turnkey Solutions

Complete end-to-end interior fit-out services including planning, execution, and project management for commercial, hospitality, retail, and residential spaces.

Custom Joinery & Furniture Manufacturing

Bespoke joinery and furniture solutions crafted using advanced manufacturing techniques, ensuring precision, durability, and premium finishes.

Flooring, Ceiling & Wall Solutions

Supply and installation of high-quality flooring systems, ceiling solutions, wall finishes, and partitions tailored for functional and aesthetic performance.

Metal Fabrication & Structural Works

Expert metal fabrication services including frames, fixtures, architectural metal elements, and structural components.

Design, Build & Project Management

Integrated design-build approach supported by professional project management to ensure timely delivery, quality control, and seamless coordination.

Specialized Interior Installations

Execution of advanced interior systems such as acoustic solutions, glass partitions, decorative wall treatments, and custom architectural features.

Divisions

Wooden Fabrication

Our state-of-the-art production facilities create bespoke furniture and joinery, blending quality with craftsmanship.

Metal Fabrication

Our skilled team creates durable and stylish iron works, from custom frames to decorative structures, blending strength with aesthetic appeal

CNC Engraving

Our CNC engraving services deliver intricate patterns, shapes, and lettering with exceptional accuracy, perfect for both decorative and functional projects.

Laser Engraving

We provide high-definition laser engraving for detailed designs on wood, acrylic, metal, and more, achieving sharp, permanent results.

Painting

Painting services with high-quality finishes, providing protective coatings and aesthetic appeal for furniture, fixtures, and structural elements.

Design and Build

From concept to completion, our integrated approach ensures innovative design and flawless execution.

Project Supplies – Furniture, Retail Fixtures, etc.

We supply high-quality furniture, retail fixtures, and custom solutions tailored to meet project-specific needs.

PROJECT DELIVERY STRATEGY

DELIVERY METHODOLOGY

1. Project Leadership

Assigning PM leads on the project with experience in luxury hospitality, Middle East projects, and fit-out works is of paramount importance. With our team’s background in companies such as Turner, Mace, AECOM, and other global firms, we have the resources and knowledge to assemble a world-class project team.

2. General Requirements

Access to food, water, and energy will be critical during the duration of the project. The New Look will take the lead in ensuring that all local general requirements are planned, coordinated, and managed efficiently. The client’s role in this is of greatest importance, and we will rely on well-organized support and infrastructure.

3. Mobilization

An efficient mobilization process will be key to “hit the road running.” With experience in delivering projects around the world—including Russia, Kazakhstan, Azerbaijan, UAE, USA, UK, and Africa—we will be at the forefront of planning mobilization from day one.

4. Staffing

Through the combined capabilities of ALAMCO and The New Look, we will ensure access to sufficient skilled manpower for project execution. ALAMCO’s extensive operational infrastructure in KSA and The New Look’s local support and logistics will allow effective deployment of skilled teams. Specialist subcontractors will be engaged for super-luxury installations and high-end finish oversight to ensure premium quality and precision.

5. Phasing

The overall project schedule, as well as the Program 8 Schedule, will be reviewed as part of our site visit and coordination meetings. Proper planning and phasing will be integral to on-time delivery.

6. Design Development / BIM

Design Development and BIM requirements will be handled to the highest international standards. A specialized subcontractor with extensive BIM and design experience will be engaged, capable of delivering at LOD 500 level as required for Facility Management integration.

7. LEED / Sustainability

A sustainability-focused subcontractor will support our efforts to meet LEED requirements, currently envisioned to reach Platinum level. Material and lighting testing protocols will be developed well in advance to align with certification requirements.

8. Interface with MEP / Structure and Other Trades

Effective coordination with MEP and Structural contractors and consultants is critical to the success of the project. Our JV team will actively support this process, ensuring seamless collaboration across all disciplines involved.

9. Liaison with Design Consultants

Coordination with international design teams during the preconstruction phase is essential to ensure clarity, timely approvals, and alignment with client expectations. The New Look and ALAMCO will work closely with designers to validate material selections and suggest efficient alternatives without compromising design intent.

10. Material Submittal and Sourcing

The New Look and ALAMCO will oversee the preparation of architectural submittals, shop drawings, sample reviews, and mockups. This includes handling sourcing, supplier approvals, and compliance with required quality benchmarks and specifications.

11. Off-site Fabrication

ALAMCO will manage off-site fabrication through its in-house manufacturing facility. All joinery, furniture, and FF&E components will be fabricated under strict QA/QC protocols, ensuring accurate measurements, quality finishes, and secure packaging for delivery and installation.

12. Logistics / Delivery of Goods

A dedicated logistics team will supervise the end-to-end process of transporting materials from the production site to the project site. The strategy includes secure handling, temperature-controlled storage where required, and scheduling aligned with site readiness and phasing plans.

13. Local Supply Chain Management

Both companies will leverage their deep regional networks to procure local materials such as cement products, finishes, consumables, and related construction supplies. Procurement will begin from day one, ensuring minimal delays and optimized costs.

14. Commissioning and Handover

From testing and commissioning to punch list resolution, BIM updates (LOD 500), and warranty documentation—The New Look and ALAMCO are committed to delivering a project that leaves a lasting impression. Every detail will be addressed to ensure smooth handover and client satisfaction.

ALAMCO’s Contribution

  • Joinery Manufacturing: Precision-crafted wood and metal joinery for partitions, feature walls, and furniture.
  • Furniture Production: Custom-made, high-quality furniture built in-house to match project-specific design and durability requirements.
  • FF&E Execution: Full-scope handling of furniture, fixtures, and equipment—from procurement to installation.
  • Ceiling & Wall Treatments: Functional and aesthetic ceiling and wall systems designed and installed with precision.
  • Maintenance Contracts: Long-term agreements for scheduled maintenance and rapid response to preserve space quality.
  • Hotel Logistics: Specialized support for hotel projects, from procurement and delivery to full setup of interior packages

GreenHawk’s Contribution

  • Supply and installation of high-performance flooring systems including carpet tiles, vinyl, SPC, wooden flooring, and raised access floors.

  • Design and installation of acoustic, metal, baffle, open-cell, and decorative ceiling solutions for commercial and institutional spaces.

  • Execution of decorative wall coverings, acoustic wall panels, feature walls, and architectural surface finishes with precision.

  • Installation of frameless and framed glass partitions, fire-rated systems, and movable partitions for flexible space planning.

  • Procurement and installation of premium interior products sourced from globally recognized manufacturers.

  • Technical design assistance, site coordination, and professional installation to ensure seamless integration with overall fit-out works.

GET STARTED

Start Your Project Today

Clients choose us for our commitment to quality, cost-effectiveness, and timely execution. Our in-depth experience and highly skilled teams ensure each project receives the meticulous attention it deserves, providing optimized solutions that meet client expectations. From concept to completion, THE NEW LOOK CONTRACTING LLC is dedicated to transforming spaces with innovation, reliability, and precision